Africa Improved Foods  is glad to announce the launch in May of a new range of high-quality instant breakfast cereals Nootri Baby (for infants) and Nootri All’Family (for kids and the family).
 
The new portfolio was designed after careful consumer research and understanding of their needs, to provide an affordable, high-quality, locally made, and nutritious food solution that contributes to children’s healthy growth and development.
 
AIF has a mission to address hunger and malnutrition by building resilient food systems, with 85% of the raw materials locally sourced to offer a high-quality, nutritious, and affordable foods. With a unique dual business model, AIF distributes Relief products through institutions such as the World Food Programme and the Government of Rwanda. The consumers portfolio with the Nootri brand targeting the mass market distributed through retail channels.
 
Over the past 14 months, a cross-functional team, both internal and external, collaborated to bring the new Nootri portfolio to consumers in Rwanda. The new Nootri Baby and Nootri All’Family instant cereals are now available in all the stores, distributed via Salvo Grima Rwanda. The new Nootri portfolio distribution in the neighbouring countries e.g., Kenya is planned from July 2023.
 
We want to express all our thanks to the following stakeholders, team members and partners who have supported this project throughout.