Our Approach 2 | Africa Improved Foods

Our Approach:

Our ambition is to become an African food champion social
enterprise addressing hunger and malnutrition by building resilient food systems and offering consumers nutritious, affordable, preferred and accessible products. Our business strategy is centered around investing in our key capabilities for long-term sustainability.

Product and Brand Development

Develop nutritious and tasty products tailored to local flavor profiles and distribute them in the right pack sizes for the right price.

Building Local agricultural value chains

We aim to support smallholder farmers and African agricultural value chains through local sourcing to create jobs directly or indirectly.

Partnerships

We are keen to grow our country and category footprint by partnering with local, regional and international players.

Economic
& Private
Sector
Development

$17M

Spent on regionally sourced, packaging, equipment and services in 2017.

5-10%

Increase in the export sector’s contribution to GDP will be attributable to AIF.

$24M

Of foreign exchange secured for Rwanda through exports.