Our Approach

Our Approach

Our ambition is to become an African food champion social enterprise addressing hunger and malnutrition by building resilient food systems and offering consumers nutritious, affordable, preferred and accessible products. Our business strategy is centered around investing in our key capabilities for long-term sustainability.

Economic
& Private
Sector
Development

$17M

Spent on regionally sourced, packaging, equipment and services in 2017.

5-10%

Increase in the export sector’s contribution to GDP will be attributable to AIF.

$24M

Of foreign exchange secured for Rwanda through exports.

Product and Brand Development

Develop nutritious and tasty products tailored to local flavor profiles and distribute them in the right pack sizes for the right price.

Building Local Agricultural Value Chains

We aim to support smallholder farmers and African agricultural value chains through local sourcing to create jobs directly or indirectly.

Partnerships

We are keen to grow our country and category footprint by partnering with local, regional and international players.

Our SDGs

Goal 1: End Poverty

As a social enterprise, AIF’s business model includes comprehensive strategy with an end goal to eradicate poverty. Through an independent study commissioned by IFC and carried out by the University of Chicago, it is estimated AIF will generate $756 million worth of discounted net incremental value for the people of Rwanda: $532 million of this is attributable to the projected reduction in malnutrition rates due to our nationwide collaboration with the Ministry of Health on nutrition in the ‘First 1000 Days’, which will improve productivity and reduce healthcare costs for the next generation.

Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Africa Improved Foods is an African social enterprise with an agenda to address the food challenges facing the continent by producing nutritious, healthy and affordable products. In collaboration with several organizations such as the Government of Rwanda and WFP our products feed vulnerable communities including refugees in Rwanda, Kenya, Uganda and South Sudan and Mothers and children in the “Ubudehe1” (the most vulnerable citizens) in a bid to fight malnutrition in the region. Our commercial brand “Nootri” is available on shelves in Rwanda, Uganda and Kenya giving consumers access to top-tier nutrition at an affordable price.

Goal 17: Strengthen the means of implementation and revitalize the global partnership for sustainable development

Africa Improved Foods is a joint-venture between the Government of Rwanda and a consortium of Royal DSM, Dutch development bank (FMO), DFID Impact Acceleration Facility managed by CDC Group plc and International Finance Corporation (IFC), the private sector arm of the World Bank Group. We are a true testament to the success of partnerships in addressing global issues.

$17M

5-10%

$24M

Copyright 2023 Africa Improved Foods.