Mission, Vision & Values

Our Mission is to help people maximize their potential through improved nutrition with affordable, high quality, locally sourced foods.

Our Vision is to be a trusted Africa-based producer of a range of high quality, nutritious and complementary foods that are proven to help prevent malnutrition.

Our values are the essence of our business practices and they guide our interactions with colleagues, partners, customers and consumers. Our core values are Take Initiative, Be Results-Oriented, Work Together as One Team, Be the Best You Can Be and Communicate effectively.