Elias Shashati is a seasoned FMCG executive with over 23 years of experience in building and leading consumer goods businesses working with regional & multinational companies, in Sudan as well as Ethiopia & Saudi Arabia.  In his current role as Africa Improved Food’s Commercial Director, he manages the organization’s commercial unit while overseeing operations in three markets i.e. Rwanda, Kenya and Uganda through a seamless coordination with an extensive on-ground team.

Over the course of Elias’s career, he’s assumed a range of roles for companies across several markets, this exposed him to varying business climates equipping him with the confidence to delve deeper in the business world while broadening his experience.

His extensive expertise includes Market & Customer Development, Logistics & Supply Chain Management, Business Model Development, Organization & Team Development and Stakeholder Management.

Elias holds a degree in Information Technology from the American University in Cairo (AUC) – Egypt. He is fluent in English and Arabic.